Outback Steakhouse - 1401 Words

OUTBACK STEAKHOUSE: GOING INTERNATIONAL Overview: The advent of globalized business has brought new and interesting opportunities to companies all over the world. Chris Sullivan, chairman and co-founder of Outback Steakhouse, noted that many internationally based American restaurants have â€Å"average unit sales [that are] way, way above the sales level they enjoyed in the United States.† (Grant, 2010: 753) For fast-food franchise giants like McDonald’s, Burger King, and KFC, up to one half of total sales stem from international chains. (Grant: 757) â€Å"Casual dining† restaurants, such as Denny’s, Applebee’s, and T.G.I. Friday’s, have had very little history and presence within international markets. This presents the possibility of never†¦show more content†¦They have to prove they can build plants [abroad].† (Grant: 757) If this does not happen, what are the possible alternatives? Many restaurants that have gone international have faced problems finding food resources that are of quality, in quantity, and remain at stable prices. (Grant: 759) Even if Outback’s suppliers were willing to go international hand-in-hand, what challenges in communication and transportation would they face in a foreign society? Regulations and Trade Restrictions Quite possibly one of the most notable issues facing Outback Steakhouse is the differing regulations and restrictions that may hinder the corporation’s ability to enter certain markets. Other countries can impose more restrictions on new restaurants than in the United States, and it may also be difficult to readily find these regulations. (Grant: 759) Before entering a specific country, research must be done in order to fully understand how this may affect the corporation. It should be noted, however, that Outback Steakhouse realizes this and believes that franchising to local entrepreneurs will eliminate the need to understand each market individually. (Grant: 757) Introduction This case analysis identifies four strategic issues facing Google. Google First, Google has outgrown its original mission statement, an issue for investors andShow MoreRelatedOutback Steakhouse - Competitive Strategy3975 Words   |  16 PagesExecutive Summary Outback Steakhouse has enjoyed a dominant position in the casual dining market since inception. They have exponentially increased the number of locations each year; however their growth has apparently reached a plateau and they could potentially loose market share. There is significant competitive pressure from rivals using marketing and advertising in attempts to lure away customers. Consumer loyalty is highly valuable and rivals will use whatever tactics necessary to gainRead More Business Analysis of Outback Steakhouse Essay1778 Words   |  8 Pages Business Analysis of Outback Steakhouse This essay answers the following questions. 1) What are the standout business and economic characteristics of the restaurant industry? 2) What are the key success factors in the casual dining portion of the restaurant industry? 3) Do a SWOT analysis of Outback Steakhouse. What does it suggest? 4) Is the ?Principals and Believes? Policy Successful? 5) Evaluate Outback?s Financial Performance and present conditions. 6) What major issuesRead More Outback Steakhouse Case Essay1835 Words   |  8 PagesOutback Steakhouse Case Synopsis of Case In 1995, Outback Steakhouse was proclaimed as one of the most successful restaurant chains in the United States. The chain was started by Chris Sullivan, Bob Basham, and Tim Gannon during the 1980s. Prior to starting the Outback Steakhouse chain, Sullivan and Basham were successful franchisees of the Chili’s Restaurant chain. About the same time Gannon played a significant role in several New Orleans restaurant chains. Outback Steakhouse, formerlyRead MoreOutback Steakhouse - Customer Satisfaction Survey3297 Words   |  14 Pagessatisfaction survey: Outback Steakhouse Customer Satisfaction Survey Customer satisfaction survey: Outback Steakhouse Overview Outback Steakhouse is a multinational restaurant chain operating throughout the United States and in 18 other countries including Australia, Malaysia, Singapore and many more countries worldwide, (Outback Steakhouse, 2013). In most basic terms, Outback Steakhouse could be described as an Australian themed steakhouse. The restaurantRead MoreOutback Steakhouse Case Analysis Essay examples30195 Words   |  121 PagesProfessor Edward Desmarais BUS 470 Business Policy and Strategy Fall 2005 Outback Steakhouse Corporation CASE ANALYSIS Analysis completed by the Achiever’s TABLE OF CONTENTS I. Executive Summary 3 A. SWOT Summary 3 B. Recommendations 4 II. Current Situation 5 III. External Factors 12 IV. Internal Factors 39 V. Action Plan 76 Appendix A. Stakeholders Worksheet 87 2 I. Executive Summary A. SWOT Summary Weaknesses Strengths †¢ Read MoreOutback Steakhouse Is A Chain Of Restaurants1609 Words   |  7 PagesOutback Steakhouse is a chain of restaurants that serves a variety of foods, primarily steaks, with an Australian-themed menu and atmosphere. According to the Outback Steakhouse website, their strategy to compete in their market is providing quality, well-sized portions of food to customers at a reasonable price. They also strive to offer a â€Å"casual environment† through friendly service and a calming Australian outback-inspired ambiance. As an organization, Outback, is a mid-tier quality restaurantRead MoreOutback Steakhouse International Marketing Analysis Report5509 Words   |  23 PagesSummary: Outback Steakhouse is a chain of casual dining restaurants positioned with an Australian theme in the United States, first established in 1988 by Basham, Gannon and Sullivan. Early financing was limited, considering the company did not anticipate extensive expansions and franchising came from limited partnerships from associates, family and friends. However, in 1990, friends approached the three entrepreneurs and asked for a franchise of the Outback Australian theme. These franchises achievedRead MoreOutback Steakhouse1450 Words   |  6 Pagesï » ¿Outback Steakhouse in Korea: a success story. by Lee, Kyuho^Khan, Mahmood A.^Ko, Jae-Youn Cornell Hospitality Quarterly †¢ Feb, 2008 †¢ CQ CASES Interviews with executives and managers of the Outback Steakhouse Korea chain point to the critical success factors that have allowed the chain to expand even in the face of economic turbulence. Opened in 1997, the Korean operation first had to survive the Asian currency crisis, which it did with assistance from its franchisor. With close cooperationRead MoreOutback Steakhouse1980 Words   |  8 Pagesâ€Å"Outback Steakhouse† Strategic Human Resource Management – HRM 530 Question 1: Discuss how the employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage. The Selection process within most organizations is the foundation of competitive advantage through people. Upon reading this case, there is one particular aspect that stands out: the people are the main ingredients that make the company successful. Therefore, since the competitive advantage toRead MoreOutback Steakhouse Case1863 Words   |  8 PagesSynopsis of Case In 1995, Outback Steakhouse was proclaimed as one of the most successful restaurant chains in the United States. The chain was started by Chris Sullivan, Bob Basham, and Tim Gannon during the 1980s. Prior to starting the Outback Steakhouse chain, Sullivan and Basham were successful franchisees of the Chilis Restaurant chain. About the same time Gannon played a significant role in several New Orleans restaurant chains. Outback Steakhouse, formerly known as Multi-Venture Partners